Re-posted from NMAC 3145-01:
The impact of digital technology and the Internet upon modern societies is most evinced in the rapidity of communication between any two or more individuals. Such rapidity has amplified the emotional ramifications attached to such communications, but has also helped in the often-remote coordination of common objectives (Howe).
Digital technology and the Internet have also impacted the nature of transactions of money or other resources (e-commerce, donations, etc.). The ability to peruse and pay through the same medium unifies methods of correpondence retail that previously existed, such as television shopping and catalog books which would be purchased by phone.
Finally, the internationalized nature of the Internet has prompted societies to obtain digital technology which is capable of accessing the Internet or other networks, namely to accomplish the two above objectives. The Internet has furthered the globalization of business and commerce (Kluver), strongly increasing the legitimacy of the service sector at the expense of the industrial sector, and has aided speakers of myriad languages to comment on or appropriate tropes and trends from myriad societies for their own benefit.
Howe, Jeff. “The Rise of Crowdsourcing“. Wired. Condé Nast Digital. Jun 2006. Web.
Kluver, Randy. “Globalization, Informatization, and Intercultural Communication”. Oklahoma City University. Web.
Reposted from NMAC 3145-01:
Photoshop has so impacted our society that “to Photoshop” has become de-facto genericized as a verb for “to engage in the act of editing an image with image-editing software, usually Adobe Photoshop”. Adeptness at using Photoshop in order to indiscreetly insert or remove a property into or from a picture (without betraying the manipulated or illusory nature of the image to other viewers) is considered a work of art or act of competition in some quarters.
The utility of Photoshop is apparent in the high-stakes world of advertising, as artists and photo editors are pressured to make direct visual appeals to the eyes of potential customers for the advertised wares.
Photoshop has also impacted photography for such applications as fashion. One of the more controversial results of this impact is the usage of Photoshop to airbrush flaws from the photographed faces of models, leading to accusations of deceptive advertising in regards to cosmetics advertisements.
This, among many others, tends to give credence to the view of Photoshop as a double-edged sword depending upon the purpose or manner of usage.
Macworld Staff. “Photoshop through the Years”. Macworld. 1 Aug 2000. Web.
Edwards, Jim. “US Moves Toward Banning Photoshop In Cosmetics Ads.” Business Insider. 16 Dec 2011. Web.
A typeface impacts my perception of content by the manner in which the typeface fits into the 1) layout and 2) the application. A news or information website, for example, will reasonably make use of a typeface which is easy to read and presents information with urgency and importance.
If the same website were to make use of a typeface which adds “style” or pizazz to the content, it wouldn’t communicate the same urgency or importance. A “Western-style” typeface, for example, only suits certain situations, such as stylistic, period-style advertisements. A typeface which is in the style of one of Sagmeister’s creations would fit grunge music or goth metal websites.
However, if a website were tailored toward the selling of certain products, then the typefaces would most reasonably fit the sorts of products being sold. If I go to Apple.com, select a word on the website, right-click to select “Inspect Element” in Chrome, and de-select “Lucida Grande” from the list of CSS attributes, the resulting serif-ed typeface simply wouldn’t fit the graphic theme of the rest of the page, which calls for smooth but “faint” and “light” tips and flourishes, as most of the graphics of the website communicate.
So the choice of certain typefaces are more purposed toward being part of the website’s graphic layout. Compare with a news or information website which is purposed toward presenting information, not products of any particular aesthetic. Such typefaces do their job when they immerse the user into the presentation’s theme and core topic, and do their job when they elicit a reaction as desired by the website’s owners.